What is social media marketing?
What are social networks?
In this session, we will talk about BESTSMMPANEL or social media marketing . Increased contact volume, increased traffic, improved SEO, branding, and easy communication with your audience are some of the benefits of being on social media.
After defining a goal, creating a profile on social networks, planning a strategy, producing relevant content, and attracting an audience that goes through all the stages of being present on social networks, you can start marketing on these networks. The presence and marketing stages are inseparable and influence each other. Next, we will talk about the steps, advantages and disadvantages of SMM, effective KPIs, methods and tools of SMM.
What is Social Media Marketing or SMM?
Which stands for Social Media Marketing [SMM], which means that social media marketing is a method of digital marketing. With the right marketing in these networks, you can attract a large audience and grow your business. Given the activity of a large part of the community on social platforms such as Telegram, Instagram, Twitter and … social media presence and marketing, this will be useful for almost any business; but you should keep in mind that SMM is not a direct sales channel, but just a tool that will help you sell more, it doesn’t make any difference. in fact, selling directly takes time, so before using this method, you should review your goals and needs, and then make a decision.read more in buytelegrammembers
Do you need social media marketing or SMM?
The cost of social media marketing is higher than other digital marketing methods, so first you need to find out if you really need SMM. Despite the large number of audiences on various social networks, not all companies benefit from social media marketing , but they are successful in their business. First, you need to define your SMM expectations for your business, and then use them. In general, the following companies need an SMM strategy::
1. Well-known brands
2. Products related to sports, health and beauty
3. Products related to children
4. Luxury Goods
5. Large online stores and those who want to invest a lot in advertising.
Prerequisites for implementing SMM
Once you know that you definitely need an SMM method, you should make sure that you can use this method as well. To do this, you need to take into account three factors: the site, budget, and analytics. Analytics means that you have an analytical tool for monitoring campaign results , but the other two tools are::
Advertising in the space of reputable sites in the media
Obviously, SMM increases site traffic by directing users to the site, and this site must be ready to meet the needs of the audience and actually turn traffic into a buyer. To do this, there is a communication method on the site. Customers can easily buy, check prices, order or call. If you don’t have such features on your site, you should redesign your site to be customer-friendly before paying for SMM.
Budget amount required to participate in social networks
Before implementing SMM or social media marketing , you need to determine the amount of budget that you have allocated for this. Keep in mind that being on social networks and abruptly leaving them is unprofessional and will damage your reputation. In the first few months, your audience will only interact with your media, and you can’t expect much profit from the start. This begs the question: How much do you spend to make SMM work well for you? The answer to this question is different for each business, but it is generally recommended that you spend 25% of your total advertising and SEO expenses on SMM.
Social network
Social Media Marketing
7 stages of presence and marketing
Next, we will explain the steps of performing SMM. The first four steps should be presented in social networks, and the last three steps are to implement marketing in these networks. You should keep in mind that all these steps are interdependent. However, some companies may not have a presence on social networks, but they want to advertise on these networks.
For example, the owner of a clothing brand may not have an Instagram account, but due to the large number of users of this social platform, they intend to advertise and display their business on Instagram, thereby directing Instagram users to visit their site. Increase traffic to your site. Or the game developer may not need a telegram channel for its users, but use the game to promote the game, attract a larger audience, and get more installation with telegram ads, which are very popular. Social Media Presence and Marketing Stages networks can be summarized as follows:
1-Social Media Membership
Depending on your business goals, choose the platform you need, become a member of it, and open an account for your business. Before planning and implementing a strategy, first pay attention to the following points::
What is the purpose of being on social media?
What is required to join a social network?
Are your social networks optimized in terms of content, image, design, URL, etc.؟?
Which network is right for you right now?
How does your profile compare to that of your competitors?
2-Identifying the Ideal Customer
Target audience
In this case, the more accurately you describe the end user, the better. For example, if your target audience is parents living in Tehran, this is a good goal, but if you can include more detailed information such as age and income level as selection criteria, it will help your business. If you choose the wrong target audience, marketing will fail. To make the right choice, first check the following criteria for people::
Age
Address
post
Income
Most frequently used social networks
3-Specify your position in the social network
After you create a social media account, you must establish your presence on these networks in a way that indicates your intention for this presence and reflects your brand. To do this, think about your ideal customers. This strategy will fail if the goal of appearing on social media and publishing public posts is not determined randomly and aimlessly; because people are always looking for people who specialize in a particular field, not people who work in public.
Read the glossary of Digital Marketing (A to Z) at Tepsel College.
4-Create and customize attractive content
Social Media Content Marketing
Unfortunately, this perspective often leads us to find ourselves overwhelmed when it comes time to start a project. With information such as ideal customers and the purpose of their presence for these customers, creating relevant content seems easy.
source: https://buy-followers.shop/
